One business strategy I was stunned by was planned obsolescence, which is a technique that is certainly not sustainable, yet too common in contemporary society. The product is planned and designed by the manufacturers to have a limit so that consumers would come back. For example, Japanese houses are said to last around 30 years; however, it usually takes 30 years to pay back the mortgage of the property. Houses are designed to deliberately deteriorate so that people would keep buying new houses. The same goes with terminator seeds which I was completely unaware of. The DNA of the seeds is tinkered so that only one plant grows and is terminated. This strategy procedure creates a cycle so that consumers would have to come back for more. From these examples, I was able to learn how the efficiency of marketing concentrates on profit rather than the quality of products. Although businesses need their profits in order to grow, it made me wonder whether these houses are wo...